BENEFITS ARE ENDLESS...

Whether you’re a Realtor, a Home Owner or an Investor, Professional Home Staging Services are the win-win situation you’ve been looking for!

Financial Rewards

Staged homes sell quicker amongst the un-staged competition, and for more money. While home staging eliminates a buyers chance to pick at the asking price, it also, more importantly, costs less than that of what the seller’s first price reduction would be.

1999 survey by Joy Valentine - Coldwell Banker Broker on 2772 homes in 8 cities

  • Homes that were staged sold in 13.8 days
  • Homes that were not staged sold in 30.9 days
  • The staged homes realized on average a 6.4% increase over the list price

Photographs

In today’s online marketplace, buyers are short listing the properties they will visit by first viewing them online. By having your home properly and professionally staged prior to listing, your pictures will not only stand out amongst the competition, but more importantly drive the flow of potential buyers and agents through your door.

2005 National Association of Realtors® survey

  • 77% of people view homes first on the Internet

Curb Appeal

By simply driving by, potential buyers determine whether or not to enter your home by the appearance of the exterior. As your home’s exterior qualities are as important as the interior, minor touch-ups can give buyers that emotional connection to imagine living there and wanting to see what’s through the front door.

2005 National Association of Realtors® survey

  • 75% of buyers who searched on the Internet went on to view or drive by the homes

Location

Although location and size are elements that are out of the seller’s control, by having a property professionally staged you have the competitive advantage over other listings in the area.

1999 Proctor & Gamble survey

  • When deciding to view a house, 78% of objective elements are generally pre-determined before viewing: they are location and size – both things are outside of a seller’s control

Condition

When the condition of a home has been moderately revamped through professional staging, buyers are more prone to notice the features of the home, rather than the challenges; creating multiple high offers.

2003 Home Gain Survey of 2000 Realtors

  • Moderately priced home improvements, ranging from $80-2800, made in preparation for sale, yielded the highest returns when a house was sold

Move-In Ready

When a home has been properly staged, a buyer feels comfortable in the surroundings and can envision living there as is; they tend to act on those emotions and are more open to the possibility of purchasing.

2005 and 2006 Maritz Research staging polls

  • 63% of buyers are willing to pay more money for a house that is move-in ready

First Impressions

Professional Home Stagers view properties through “buyer’s eyes” and are trained to create positive first impressions. The need to impress buyers is crucial and nothing presents itself better than a home that has been properly staged to appeal to a vast population.

2005 and 2006 Maritz Research staging polls

  • 58% of buyers made a decision to buy after seeing 10 properties - keep yours on the list of return properties

1999 Proctor & Gamble survey

  • Elements that create 72% of the first impression inside the home are within the control of the seller