OUR CLIENTELE: Realtors

Turning “FOR SALE” into “SOLD”…

The art of professionally preparing and showcasing properties for sale is becoming vastly popular, shedding new light on today’s real estate market. As staged homes are selling faster and for more money, the relationship between Realtors and Home Stagers has become crucial and more unified than ever before.

Staging is a value added service that not only helps Realtors stand out in the industry, but also solves many of the challenges a Realtor can face with Homeowners.

• Repairs, clutter, décor and personalized items are addressed by a Staging Professional who has been trained and is qualified to handle any objections the homeowner may have.
• As a delegated third party, the Stager will discuss all the challenges of the home, so the Realtor in turn does not have to risk losing a listing by pointing out all the work that needs to be done.
• Staging changes the condition of the home, and by doing so you decrease the odds of having showings with no offers. Buyers will not be turned away by the home’s prior appearance.
• A staged house makes for beautiful photos, attracting more buyers to showings & increasing the opportunity to sell during the first round of marketing, with more offers.
• By enhancing the features of a home, even overpriced homes have a better chance to sell at asking price. You are offsetting the price by increasing the value through the buyer’s eyes.
• By selling faster and for top dollar, Realtors receive maximum commission opportunity and save money by not having to reduce the price and pay for second and third time marketing costs.
• By delegating a Stager to work with the homeowner and prepare the home for sale, the Realtor will have more time to spend on other aspects of getting the home sold. The Homeowner will not feel neglected, but instead well taken care of, even with a busy Realtor.

CSP June 2006 Survey of 218 Real Estate Professionals

• 98% of real estate professionals surveyed believed it was necessary to hire a professional home stager

The easiest products to market are the ones that ease the troubles of the consumer. Realtors who Stage, Sell!